brand packaging
breif
ZG wanted a new update to its brand identity through the in store collateral.
problem
Working with a new print vendor, building new relationships and working through terms, pricing and timing.
design intent
Update all collateral to a new fresh color palette of black and gold.
insight
This project involved anticipating demand for these assets along with translating the new look across multiple assets.
out come
A new brand point of view bringing consistency across all store collateral.
shopping bag cargo size
30” wrapping paper
30” wrapping paper
