2025 full catalog
breif
Showcase the new year’s assortment and elevate brand perception through updated, high-quality imagery.
problem
To organize the product assortment into new categories based on material and function.
design intent
Show color/fabric swatches in a new and easy to understand way, and layer in new lifestyle imagery.
insight
This yearly catalog was a big opportunity to reset the look and feel of the brand, assets used here would be leveraged across all marketing platforms.
out come
A brand asset used by Sales Reps, Showrooms, Customer mailing lists and as training for new team members.
Intro chapter
chapter one: leatherette office chairs
chapter two: bungie office chairs
chapter three: mixed material office chairs
chapter four: desks
chapter five: wood frame seating
