2024 OFFICE campaign
BREIF
Build a campaign around the emerging "Resimercial" trend to position Euro Style's office furniture assortment as the ideal solution for modern workplaces that blend the comfort of home with the performance demands of commercial environments.
landing page
problem
As the line between home and office continues to blur, trade buyers and design professionals needed a clear framework and trusted product source to specify furniture that could credibly perform in both residential and commercial settings.
design intent
Anchor the campaign in the Resimercial trend narrative across homepage and social, spotlighting hero products like the Dirk Task Chair, Desi Task Chair, Bradley Chair, and Jeppe Collection through carousel-style social content that communicated key specs, weight capacity, and contract-grade credentials in a digestible, mobile-first format.
insight
Today's workplace specifiers are not just looking for ergonomic performance; they want office furniture that feels elevated and residential enough to photograph well, fit a variety of environments, and appeal to clients with both aesthetic and functional expectations.
out come
The campaign gave Euro Style a cohesive trend-driven voice in the office category, connecting product storytelling across web and social to help trade customers confidently specify contract-grade seating for resimercial environments.
SOCIAL
