2023 customer quiz
BREIF
Design and launch a customer style survey across email and in-store channels to gather first-party preference data by product category, rewarding participation with an additional 10% off and an exclusive "Entertain in Style" design tips download.
persona quiz
in store marketing
persona quiz results
problem
Without direct insight into what their local customers actually wanted to see on the floor, Z Gallerie's merchant and store teams were making assortment decisions without a reliable feedback loop connecting the brand to the real aesthetic preferences of its shoppers.
design intent
Build a visually engaging, mobile-first survey experience using image-based questions across categories like furniture, art, rugs, decor, lighting, and pillows, distributed through targeted email and in-store QR code signage, to make participation feel intuitive and on-brand rather than transactional.
insight
Home furnishing customers are deeply personal about their style and more likely to engage when asked for their opinion in a way that feels like co-creation rather than a data grab, especially when the ask is paired with a meaningful reward and a tangible benefit like design guidance.
out come
The campaign created a scalable first-party data engine for Z Gallerie, turning everyday shoppers into active contributors to the brand's future assortment strategy while deepening customer loyalty through personalized recognition and exclusive content.
email marketing
