2024 outdoor campaign
BREIF
Develop a multi-touchpoint digital campaign for Euro Style's outdoor furniture assortment, spanning homepage experiences and targeted email marketing, to drive awareness and conversion among trade and residential customers.
landing page
problem
Outdoor furniture is a crowded, seasonal category where contract-grade quality and material differentiation often go uncommunicated, leaving trade buyers and design professionals without the technical confidence needed to specify or purchase.
design intent
Create a cohesive campaign across homepage and email that led with key trend narratives like Cafe Style Dining, spotlighted hero collections like Erlend, Enid, and Tibo, and clearly communicated contract-grade credentials, material benefits, and in-stock availability.
insight
Trade buyers and interior designers don't just shop for aesthetics; they need to know a product will perform, ship fast, and hold up in commercial environments, making material education and stock transparency just as persuasive as lifestyle imagery.
out come
The campaign delivered a consistent brand experience from inbox to homepage, giving Euro Style's trade audience the product confidence and category context needed to move quickly from inspiration to purchase.
email marketing
SOCIAL
