initial brand concepts
THE BREIF
Develop aesthetic concepts for a new capsule collection of baby home furnishings inspired by the Z Gallerie signature style.
problem
Establish a distinct aesthetic vision for a baby home capsule rooted in the Z Gallerie look and feel using existing brand assets.
design intent
Build a brand concept that showcases a new category and encourages collaborative feedback between merchant and creative partners.
insight
Establish a seasonal framework that presents new looks and invites early collaboration between merchant and creative partners.
out come
Delivered a well rounded document with a starting point for the new baby category.
