Ss‘24 aesthetic inspiration
BREIF
Develop a seasonal concept document that introduces new looks and invites early feedback from merchant and creative teams to kick off collaboration.
problem
Deliver seasonal newness that feels current while remaining rooted in the brand’s core aesthetic codes customers recognize and trust.
design intent
Define a clear, cohesive visual direction that guides the development of new furniture looks while aligning product, marketing, and brand storytelling for the season.
insight
This document serves as a north star, guiding the brand’s seasonal focus and aligning cross-functional teams.
out come
One unified deck built around four aesthetic chapters, delivering focused inspiration to inform product development and shape the season’s creative direction.
