product development showrooms
breif
Lead the concept, layout, and styling of Pottery Barn Kids internal brand showrooms, collaborating with merchant, inventory, and creative teams to present a cohesive seasonal assortment spanning nursery, kids bedroom, bath, strollers, and soft goods across curated room vignettes that showcased both carryover best sellers and new product development in its final stages of color, print, and pattern approval.
problem
Without a well-designed and strategically merchandised showroom environment, cross-functional teams lack the spatial context needed to make confident decisions about product adjacencies, seasonal storytelling, and assortment edits, which can lead to misaligned buys and missed opportunities to communicate the brand's full lifestyle vision.
DESIGN INTENT
Design immersive, aesthetically distinct room environments for each age and category, from glam blush nurseries and adventurous boys' rooms to colorful party moments and serene girls' bedrooms, using custom interior architecture, wallcovering, paint, and thoughtful product styling to help teams see how new and carryover product would live together on the floor in future seasons.
insight
Merchant and creative teams make better assortment decisions when product is presented in context rather than in isolation, because seeing furniture, bedding, lighting, and decor styled together in a real spatial environment reveals product story gaps, highlights bestseller versatility, and builds shared conviction around new designs before they go to final production.
outcome
The showrooms became a critical alignment tool for Pottery Barn Kids cross-functional teams, enabling faster and more confident decision making around seasonal assortment strategy, new product development approvals, and the visual storytelling direction that would ultimately shape the customer experience in stores and online.
