2024 hospitality & design expo
brief
Concept, design, and produce a 40' x 20' trade show booth for Euro Style at the Hospitality Design Expo in Las Vegas—an immersive, brand-forward space showcasing contract-grade furniture for hospitality and commercial design professionals.
problem
In a crowded field of established contract brands, Euro Style needed a booth that conveyed premium quality, category breadth, and in-stock reliability while feeling elevated and inviting rather than transactional.
design intent
Design an open, pergola-inspired post-and-beam structure in dark gray laminate that served as a neutral backdrop, letting curated, hospitality-inspired vignettes take center stage across outdoor dining, resimercial office, and lounge settings.
insight
Hospitality designers respond to how furniture feels, not just specs, so the booth needed to prove Euro Style’s collection could translate seamlessly across diverse environments.
out come
The booth positioned Euro Style as a credible, design-forward player in hospitality, giving sales a strong platform to build new relationships and showcase its breadth, contract-grade quality, and fast-ship advantage.
renderings
vendor spec
tradeshow images
